Competition yet Inspiration

one of H&M's biggest competitor rivals within the mass comsuer clothing market is Zara. ofen placed within metere form a H*M store, Zara offer similar qulaity of garmnets on a simialr fast paced fashion cycle basis, and ket ranges within the store oftend share the same price points. Here is a brief comparison of the key characteristics of boht H&M and Zara stores: