Store Layout

here is a diagram that shows H&M's current Sputhampton Store layout:



Here is H&M’s current ground floor layout, which is a rectangular space divided up into sections by rails and loutons that display the eclectic mix of garments in offer, while providing an effortless flow for customers to move around the store. In a way, the layout of this store is unconventional, compared to its competitors on the high street, as, from the entry point of the store, customers are guided into an initial horseshoe walkway around the center of the store. This walkway doesn’t take customers through the majority of the clothing rails; it just provides an opportunity to quickly gaze around the store, to find the area in which the customers choose to browse, or to enable them to seek out a specific garment.